Hi! Hello! So happy you're here.
At Folklore, skincare starts in the dirt.
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We’re based in Northwest Arkansas, where wildflowers bloom along the trails, farmers share their harvests like secrets, and the seasons still matter.
It’s here that we source ingredients thoughtfully. Homegrown when we can, ethically and organically gathered when we can’t, and wildcrafted when nature’s already doing the work. Every plant we use has a story, and every formula is crafted with care.
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We believe skincare should be simple, honest, and effective. No strange chemicals. No extra fluff. Just gentle, thoughtful products that are good for your skin and the planet.
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Skincare that works. Skincare with heart. Skincare made for people who care about what’s in their jars and where it comes from. That’s Folklore.
Wildcrafted
Based in Northwest Arkansas, we grow, forage, and harvest most of what goes into our jars.
Spicebush berries and mullein from the mountains? Yep. Chamomile and lavender we grew with our own two hands? Absolutely. If it’s going on your face, we’ve probably met it personally.
We wander, we snip, and we gather. Then we choose each flower and leaf not because it sounds fancy on a label, but because it soothes, calms, and heals. It's skincare that knows exactly where it came from.
Small-Batch
No preservatives and no forever chemicals. We make it all in small batches, the way you’re supposed to make things that matter. Whipped, poured, labeled, and sent off while it’s still feeling fresh.
What you will never find here are 10,000 bottles sitting around contemplating eternity. We make just enough and we make it really well.
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Small batch. Zero nonsense. Max glow.
Sustainable
Whole-plant energy. If an ingredient can be upcycled, cold-pressed, or rescued from almost-obscurity, we’re giving it a starring role. And think cute little jars you’ll actually reuse for bobby pins and secret snacks.
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We like our formulas how we like our produce: seasonal-ish and responsibly sourced. Small batches, low waste. Kind for your face and the planet.
Ancient Traditions
There’s beauty in an honest kind of simplicity. The “my great-grandmother would absolutely approve of this” kind.
Our skincare isn’t just effective...it’s storytelling in a jar. Passed down like a secret recipe, whispered over steam and sunlight, and perfected by patient hands. Botanicals that have nourished, soothed, and protected skin since way before anyone said “clean beauty” on the internet.
Because when something has worked for centuries, you don’t overcomplicate it. You treat it with respect. You keep it simple. You let it glow.
